Welcome to Beautycounter. 

There are about 10,000 chemicals commonly found in personal care products —only 10% of those chemicals have safety data.


The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938.


The European Union has spent the past two decades banning or restricting more than 1,300 ingredients—the U.S. has only banned 11 to date. 


Our ingredient selection process is the strictest in the industry. At Beautycounter, we’ve banned more than 1,500 ingredients, setting a new health and safety standard—all while ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market. 


Our mission is to get safe products into the hands of everyone.


We deserve better. At Beautycounter, we’re doing something about it. 


Beautiful products, made safe. 

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